Mobilegeddon: Turning Google’s Mobile-Friendly Update to Your Advantage

By Eden Watt, Vice President, Application Innovation, Able-One Systems and Dmitry Sergeev, Director, SoftHouse Solutions Effective April 21, 2015, Google is changing their search algorithms to use mobile-friendliness as a ranking factor in searches. Google’s rationale, as outlined on their blog announcement is that when searching “on mobile devices, users should get the most relevant…