Companies across many industries are considering ways to incorporate new technology into their businesses, with 87 percent of executives planning to allocate more capital to these initiatives. One problem that many organizations face is that they deploy solutions but don’t get the productivity results they expect. You can avoid this issue by approaching digital transformation as a mindset shift first, rather than the typical technology roll out.
New Ways to Think About Business Processes, Models and More
In a traditional technology deployment, you’re supporting your existing business processes, models, and workflows with new solutions. While they streamline and automate key parts of these areas, you’re still taking a business as usual approach. Productivity increases but there are no drastic changes in your organization.
Digital transformation occurs when you re-examine everything that your company does, from top to bottom, to determine how technology can make you more competitive and productive. Everything from business processes to your business model needs to go under the microscope to achieve true digital transformation. This mindset shift leads to several major changes in your organization.
Embracing Collaboration and Removing Silos
Traditional organizations put departments or teams in their own silos. Skill sets, data, and other resources are rarely shared between different parts of the company. Digital transformation centralizes information and provides the tools to become more collaborative.
Cross-disciplinary teams can work together in the areas that make the best use of their skills. Accessible data decreases the potential for repeated work, poor data quality and other inefficiencies that damage productivity. The mix of perspectives leads to many innovative brainstorming sessions that prepare your company for a technology-driven business environment. You get a top-down view into the organization-wide performance through powerful analytics tools that put big data to use. This visibility allows you to identify new opportunities and quickly react to major market disruptions.
Creating Valuable and Relevant Customer Experiences
Your customers, clients, vendors and other external partners also benefit from your digital transformation. You have the tools to offer value with every interaction, from the first time they learn about your organization to the purchase itself. Personalization technology presents the perfect content for each step in the buyer’s journey, and digital transformation allows you to keep up with rising technology expectations.
Don’t Try to Change Everything at the Same Time
Digital transformation is a powerful force of change in your organization, but many companies end up with poor experiences because they try to change everything at once. Gradual changes allow employees, customers, and other parties the opportunity to adjust to your new approach. You decrease the chance of a digital transformation initiative failing due to poor change management, and you avoid disrupting the entire organization simultaneously. Some of the best places to start are areas that are struggling the most, whether due to outdated legacy technology or processes that make it difficult for employees to complete their tasks.
Digital transformation puts your business in a position to remain competitive in the high-tech business world. You shift your organization’s way of thinking, so decision makers are considering the best ways to reach their goals, rather than choosing a technology solution and hoping that it fits in the box properly.
Written by Grant Sojnocki
Grant Sojnocki, President of Able-One Systems, has extensive experience in executive and leadership roles at innovative technology companies such as IBM, Arrow Electronics, Neopost and Avnet. His positive outlook, passion and creative thinking skills serve him well when it comes to digital transformation, allowing him to deliver high-value solutions to Able-One Systems' clients.