If the 20th century was the age of oil, the 21st century is the age of data. Data is everywhere, and we generate and consume it on a daily basis. Although humans generate most of the data, the share of machine-generated data is readily rising. Artificial intelligence and machine learning are the two trends driving the rise in information generated from artificial sources.
The concept of AI is not new. Humanity has been trying to create intelligent computers for a while now. Machine learning refers to a specific approach to achieving AI where scientists develop software that can learn by itself when fed large amounts of data. This means you don’t have to teach computers the rules of how to work because they will figure it out themselves through observation and analysis.
All this is well and good. But how can AI help your business today? While the development of true AI is quite a way off, machine learning algorithms are revolutionizing many industries right now.
AI in Retail
AI can help retail businesses create targeted product recommendations to improve customer engagement. Most digital storefronts lack personalization, meaning everyone sees the same products on each page. AI-powered chatbots can answer queries from users in natural language and provide relevant recommendations tailored to each user’s unique needs.
Most importantly, don’t make this assessment without having a professional perform an evaluation. Assuming the worst may lead to just “junking” the computer and the drive, which could prove to be a huge mistake. Turning to a recovery software program might be a premature decision. The software program may fail, and running a mediocre recovery program isn’t the same thing as asking a pro for assistance.
AI in Marketing
AI is frequently used to automate repetitive and routine tasks, freeing up humans for more creative endeavours. AI-based systems can automate tasks like email marketing and lead generation. They can even provide predictive analytics. Machine learning software can identify and analyze hundreds of millions of pictures at a time, helping marketers to create original content faster.
AI in Customer Support
AI-based software like chatbots can take over mundane tasks from human support personnel. The more sophisticated chatbots can answer relatively complex queries and direct callers to the appropriate human contact when necessary. They can handle multiple clients at a time much faster than human beings can. AI systems can also analyze support call records to pinpoint trends and predict user behavior.
Innovation in the field of artificial intelligence is progressing by leaps and bounds every single day. Technology is transforming the dreams of yesterday into the realities of tomorrow. This is only a beginning, and there is no doubt that AI will make inroads into other industries over the next decade.